One family.An Italian tradition.Pride and passion.

The first balloon production in Italy dates back to the early 1900s, and one of its pioneers was our great-grandfather Rocca Angelo di Picicco.

At the end of the nineteenth century, along the Marseille coast in France, our great-grandfather Rocca Angelo (known as Angeliglio di Picicco, born 1868, died 1950), his brother Clemente (born 1858, died 1941) and our other young but enterprising great-grandfather Rocca Angelo (known as Angeliglio glie Rocca, born 1891, died 1960) were itinerant balloon sellers supplied by a German factory.

Returning to Italy in the early 1900s, with a cart and a horse, they became balloon manufacturers themselves.

Many continued along their path. One was the son of Angeliglio Picicco, our grandfather Rocca Alfredo (born 1905, died 1994), who, with his wife Maria (born 1906, died 1989, our grandmother and daughter of Angeliglio glie Rocca) and their eight children (Carlo, Vincenzo, Enrico, Aldo, Arcangela, Amalia, Nerina and Adelaide), carried the business forward from 1926 until 1974.

Our uncle Vincenzo and our father Carlo Rocca followed in their parents’ footsteps, each opening an independent business in 1974.

In 1993 Carlo Rocca handed over to his eldest son Alfredo Rocca, who currently runs the family business together with his brothers Emanuele and Edoardo.

In 2004, after decades of experience, the 3 Rocca brothers formed a company to manage today’s Rebal Srl with pride and passion.